Collins Sefa Reggae-dancehall icon Emmanuel Andrews Samini, widely known as Samini, has officially signed on as a brand ambassador for Somoco Ghana Limited in Accra.
The signing ceremony drew company executives, staff, and excited fans who gathered to witness the new partnership.
Under the agreement, Samini will lead nationwide promotional campaigns for Somoco’s flagship products, including Boxer motorbikes, RE auto rickshaws, and QUTE quadricycles. Beyond product promotions, the award-winning musician will also champion the company’s Road Safety Awareness Campaigns.
“This partnership represents a perfect synergy between Ghana’s entertainment industry and our commitment to providing quality transportation solutions,” said Nii Ayi Hyde, Managing Director of Somoco Ghana Limited.
Somoco Ghana Limited is the exclusive distributor of Bajaj Auto products, the world’s largest manufacturer of three-wheelers. The collaboration with Samini is expected to enhance brand visibility, attract younger audiences, and drive deeper market penetration across the country.
A major promotional rollout is scheduled in the coming weeks, with fans and customers set to see Samini fronting Somoco’s advertising campaigns across multiple platforms.
