BTA2023 Insure Pack, a motor insurance product from Hollard Insurance, a subsidiary of Hollard Ghana, received the prestigious Chartered Institute of Marketing Ghana (CIMG) Marketing-Oriented Product (Services) of the Year award at the recent CIMG Awards.
The CIMG annual national marketing performance awards, themed “Harnessing the Power of AI as a Transformative Tool for Marketers,” sought to recognise businesses and products that demonstrated exceptional market insights while promoting high professional standards to encourage excellence among marketing practitioners.
Cynthia Ofori-Dwumfuo, Group Head of Marketing and Corporate Affairs, thanked CIMG and dedicated the award to the company’s hard-working team and devoted consumers. “We are overjoyed to be honoured for a product that precisely embodies our dedication to assisting Ghanaians in securing their futures while being connected to their needs.
As an insurance committed to securing better futures, we are investing extensively in innovative alternative distribution channels that address the demands of today’s clients. Today, we are pleased to announce that you may purchase vehicle insurance directly from the shelf at selected chosen Shell locations. All you have to do is scan the QR code, follow the steps, and you’re done. “The Insure Pack motor insurance on-the-go product is a game changer, and this award validates our role in shaping the future of insurance in Ghana,” she stated.
CIMG praised Hollard Insurance’s persistent commitment to utilize deep insights and data to give excellent value to clients. This devotion, combined with a strong desire to provide the best and most valuable services, distinguishes Hollard in the insurance sector.
“According to our judges, all of the boxes were checked in your favour, as you were found to have provided clients with convenience, alternative distribution, trusted reliability, and excellent customer service,” the citation noted. This acknowledgement of Insure Pack’s convenience, dependability, and exceptional customer service is a testament to its value and the satisfaction it provides to clients,” the citation states.
Insure Pack, an innovative automobile insurance solution, provides a one-of-a-kind and hassle-free purchase experience. Customers can purchase automobile insurance coverage at select Shell service stations in Accra and Kumasi, just like any other minor item. Simply scan the QR code to activate the policy via Araba Hollard, an AI chatbot on WhatsApp. This novel approach to insurance purchases is a major changer in the industry.
