BTA2023 Nigeria’s Internet Usage & Telecom Industry Overview (Jan 2025)
Nigeria’s internet landscape has reached a significant milestone, with cumulative data consumption exceeding one million terabytes, reflecting the country’s rapid digital transformation.
Key Data Consumption & Industry Trends
| Aspect | Details |
|---|---|
| Total Data Consumed (Jan 2025) | 27,475 TB |
| Total Data Consumed (Dec 2024) | 94,502 TB |
| Cumulative Data Usage (Since 2023) | 1,000,000+ TB |
| Major Telcos Implemented Price Hike | 50% increase in data tariffs |
Telecom Subscriber Growth (Jan 2025)
| Telecom Provider | New Subscribers Added | Total Subscribers |
|---|---|---|
| MTN Nigeria | +1.4 million | 73.7 million |
| Airtel Nigeria | +1.08 million | 48.4 million |
| Globacom | +313,939 | (Reduced after 2024 audit) |
| 9mobile | 0 new subscribers | (No growth) |
Key Takeaways
Nigeria’s Digital Growth: Cumulative data consumption crosses 1 million TB since 2023.
Shift in Consumer Behavior: Monthly data usage dropped by 70% from December to January.
Impact of Higher Data Prices: Despite a 50% tariff increase, MTN and Airtel gained over 2.4 million new subscribers combined.
Challenges for Smaller Players: Globacom faces setbacks from regulatory audits; 9mobile struggles with stagnation.
Conclusion
Despite rising costs, internet connectivity remains essential in Nigeria, with major telcos adapting to market shifts. As digital adoption expands, balancing affordability with industry sustainability will be key to future growth.
