BTA2023 Safaricom has been named Kenya’s most inclusive brand by Kantar, recognizing its commitment to diversity, equity, and inclusion across its operations. The study highlighted the company’s efforts in integrating DE&I into supply chain policies, product development, and customer engagement.
Consumers, especially from marginalized communities, acknowledged Safaricom’s impact in fostering inclusivity. The recognition underscores the role businesses play in driving social change and sets a benchmark for corporate responsibility in Kenya.
