BTA2023 StarLife Assurance has launched a unique strategic relationship with eGotickets, an event ticketing company.
This collaboration is intended to provide a one-of-a-kind life insurance policy for event goers, protecting them from unexpected incidents that may occur soon before, during, or shortly after the event.
StarLife and eGotickets will launch a first-of-its-kind insurance option for event attendees as a result of this unique collaboration.
Ticket buyers via the eGotickets platform will be able to get life insurance coverage, which will provide financial protection in the tragic case of total permanent disability or death as a result of an incident during the event.
This collaboration demonstrates both firms’ commitment to improving the safety and security of event attendees in Ghana.
At the formal launch, Kakra Duffuor-Nyarko, CEO of StarLife Assurance, stated, “We are committed to delivering innovative solutions that address our clients’ changing needs.”Our relationship with eGotickets brings some peace of mind and comfort to event participants and their loved ones, especially in the face of unanticipated events.”
George Mensah, the CEO of eGotickets, commented, “At eGotickets, we’re not just about selling tickets—we’re about delivering a safer, more secure event experience for everyone.
“This groundbreaking agreement with StarLife Assurance establishes a new standard in the event industry, providing attendees with the peace of mind that comes with knowing they are secured. We’re happy to be the first to offer this innovative insurance solution to Ghana’s event-goers, allowing them to enjoy their experience without worrying about the unexpected.”
Mrs Stella Jonah, Head of Supervision at the National Insurance Commission, complimented StarLife Assurance on the launch of a first-of-its-kind product in Ghana’s insurance and events industries. She encouraged StarLife to prioritise quick claims payments in all situations and to always prioritise the customer’s demands.
How Does This Partnership Work?
Customers who purchase tickets using the eGotickets platform will be able to add insurance coverage for death and total permanent disability.
The life insurance coverage is triggered automatically upon completion of the ticket purchase and is valid for the entire period of the event. Beneficiaries can quickly file a claim using StarLife’s streamlined and user-friendly claims process.
