BTA2023 Entrepreneurial expansion is accelerating this week as AEA Business and TAEMart, under the leadership of Wilkasen, prepare to roll out five new food business concepts designed for commercial locations.
The model is simple: secure a strategic location, and the company sets up the business — then revenue is shared.
A plug-and-play approach to food entrepreneurship.
The New TAEMart Kitchen Concepts
The expansion includes:
1. TAEMart Kitchen Maxi
A full-service kitchen offering a broad local and continental menu.
2. TAEMart Kitchen Standard
Focused on high-demand staples:
- Fried Rice
- Jollof
- Waakye
3. TAEMart Kitchen Noodles & Spaghetti
Quick-serve pasta and noodle meals targeting urban consumers.
4. TAEMart Banku & Tilapia Stand
A culturally rooted fast-casual concept built around a proven Ghanaian favorite.
5. TAEMart Popcorn Stand
Low-capital, high-margin snack model ideal for malls, schools, churches, and events.
A Revenue-Sharing Model for Entrepreneurs
Unlike traditional franchising, the AEA–TAEMart structure lowers entry barriers. Entrepreneurs provide:
- A viable commercial location
- Operational commitment
In return, the company provides:
- Branding
- Setup & equipment
- Operational structure
- Product supply system
Revenue is shared — creating what the brand describes as a “win-win” partnership.
Why This Model Matters
In Ghana’s growing urban food economy, structured micro-franchise models are emerging as a practical path to entrepreneurship. With youth unemployment still a major economic concern, plug-and-play food concepts could:
- Reduce startup risk
- Improve operational standards
- Scale faster across regions
- Formalize informal food businesses
If executed well, this expansion could position TAEMart as a scalable food network brand across Ghana.
