BTA2023 Vivo Energy Ghana, the exclusive marketer and distributor of Shell-branded products and services, has introduced a modern visual identity at the Shell Manet service station in Accra, reinforcing its commitment to innovation, visibility, and enhanced customer experience.
A Bold New Look for Shell Manet
The redesigned service station at Manet Junction features:
- A refreshed Shell Pecten logo on the canopy for stronger brand presence.
- A slim canopy fascia with a curved edge, creating a sleek, modern appearance.
- Eco-friendly red LED duo strip lighting, improving night-time visibility.
- Lowered prime signs, making it easier for motorists to see fuel prices while on the road.
More Than Just a Fuel Station
Beyond offering high-quality Shell fuels and lubricants, Shell Manet provides a variety of non-fuel retail services to enhance customer convenience, including:
- Quick-service restaurants: Finger-licking chicken from KFC and authentic South Indian cuisine from
The Station
- A well-stocked convenience store for everyday essentials.
- Quick wash laundry services for busy customers.
Sesil Ventures’ premium car care services, including:
- Steam car cleaning
- Engine and alloy rim detailing
- Car body dent correction
Leadership’s Perspective on the New Design
At the launch event, Kilai Muasya, Acting Managing Director of Vivo Energy Ghana, highlighted the significance of the revamp:
“We are proud to unveil the newly revamped Shell Manet service station with a design that reflects our vision for the future of mobility and our dedication to serving the evolving needs of our customers. It’s a symbol of our commitment to innovation and excellence.”
Kwame Mireku Asante, Retail Manager of Vivo Energy Ghana, emphasized the company’s customer-focused approach:
“This launch is driven by a singular purpose: to enhance the customer journey by providing high-quality Shell-branded fuels and lubricants while strengthening our non-fuel retail offerings. In today’s fast-paced world, convenience, efficiency, and reliability are paramount, and we are proud to offer a facility that meets these needs.”
Community Support and Economic Growth
Hon. Benjamin Ayiku Nartey, Member of Parliament for Ledzokuku Constituency, commended Vivo Energy Ghana’s investment in the community:
“The opening of Shell Manet service station marks a significant milestone for our community as we embrace progress. With great excitement, we celebrate this development, which is a step towards enhancing mobility.”
Shell’s Vision for the Future
Shell Manet is the latest addition to Vivo Energy Ghana’s expanding network, reinforcing its commitment to meeting the evolving needs of Ghanaian motorists. The new visual identity is a symbol of progress, aligning with Shell’s forward-thinking approach to mobility while providing high-quality fuel and non-fuel services to enhance customer experience.
With this transformation, Vivo Energy Ghana continues to set new standards in service station design and convenience, ensuring a seamless experience for every customer.
